Download Inside the Box: A Proven System of Creativity for Breakthrough Results
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Inside the Box: A Proven System of Creativity for Breakthrough Results
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Product details
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Audible Audiobook
Listening Length: 8 hours and 52 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: HighBridge, a division of Recorded Books
Audible.com Release Date: June 11, 2013
Whispersync for Voice: Ready
Language: English, English
ASIN: B00CXXISK6
Amazon Best Sellers Rank:
I've always considered myself creative. I'm a musician and a self proclaimed artist. I am always looking for ways to fuel creativity, and noticed that while lots of books for artists advise on ways to let your creative spirit "flow,"not much is written about HOW to be creative, in practical terms. I found myself thinking in new ways before I even finished the book. I highly recommend this book for anyone of any age.
I have read the book twice - one of those few that I've read twice for the past 10 years. I believe the 5 Thinking Tools or SIT work because (1) they are derived from TRIZ, (2) the examples described, and (3) I tried it myself. I was able to generate some creative ideas for product design and business almost effortlessly and in a short amount of time. The writing style used is clear and free flowing unlike Creativity in Product Innovation (Goldberg and Mazursky) which reads like an engineering textbook. Inside the Box seems to be a rewrite of Creativity in Product Innovation. Although SIT is very useful to generate creative ideas (and is much more effective than other creativity tools out there), I am not convinced that SIT covered enough of TRIZ principles and tools. The last chapter on resolving technical contradictions, for example, is better handled using TRIZ. I would still learn and use TRIZ for the bigger and more complex problems. Boyd and Goldberg did an excellent job in creating innovative thinking tools and communicating these to non-engineers who may not likely hear of, like, or use TRIZ.
No argument that the short stories add some flavor to the reading. But there is nothing new or creative here that differs from the SCAMPER process (Substitute, Combine, Adapt, Modify/distort, Put to other purposes, Eliminate, Rearrange/Reverse) that you can find through an Internet search. And you save the $28.00+ purchase price of the book.
Being a long time follower of Roni Horowitz and his ASIT (ADVANCED SYSTEMATIC INVENTIVE THINKING), and a consistent user of SIT methods in my consulting practice (both in creative aspects and the development of new services), I must say that this book have outstanding information to help readers to enhance their thinking process and defeat mental blockades.The Closed World Principle, and the Tools that are presented are very well explained with the use of real examples.The book is easy to read, but powerful in concepts. I like a lot the two approaches: the one that come for a business world, and the one that comes from "a lab rat", as Goldenberg refers to himself. Being a mix of both worlds, read the stories was delicious.If you want a fresh approach to creativity and innovation, please, read this book.
The authors have good points about innovation... it reminds me of McGyver! Interesting viewpoint on innovation and how to work with what you have. I am not totally sure if good innovation comes from this theory, but the book does present valid argument on the subject. One thing is this book goes against the popular creative thinking of "outside the box". My take on this is that successful innovation is all about timing more so than on the technological advance an idea would make. Some of that is discussed in the book. So it really boils down to is if one is lucky to pick the right time to introduce a right product. One of the best ever invention I came across is the Pet Rock! So far, nothing beats it!
This book well explains the power of inside-the-box thinking and the applications of Structured Inventive Thinking. I cover a similar subject in my newest book written more from the technical standpoint. I am an inventor with several patents and I have practice SIT and similar techniques for 15 years. An important task is to define the box. We are always working within some box. I use the Duncker's candle problem to illustrate the box selection issue:http://www.amazon.com/Become-Inventor-Idea-Generating-Problem-Solving-Techniques/dp/1508936838
I took his class and read the book and applied the concepts. It is a really great read and an awesome way to think about product and service development!
Innovating on a new practice model, and serendipitously discovering some of the strategies offered in this book. It was suggested by a colleague, and helped me immensely to innovate my process. A must read for every entrepreneur, regardless of how far they may be in the process.
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